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Downtown Bethesda, a thriving urban center home to numerous restaurants, retailers, arts venues and community events, is managed by the Bethesda Urban Partnership, Inc. (BUP), a non-profit organization established by Montgomery County in 1994.
The Bethesda Urban Partnership handles landscaping and maintenance as well as promotion of the downtown through innovative marketing campaigns and large-scale events. Additionally, the Bethesda Urban Partnership manages the Bethesda Arts & Entertainment District, operates Bethesda Transportation Solutions and manages the Bethesda Circulator.
